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(as of Dec 11, 2024 19:58:50 UTC – Details)
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global.
“A book in the manner of Barbarians at the Gate-a spellbinding tale, juicy gossip and all, of how business is really done among the world’s top companies…full of fresh facts and insights on one of the most heavily covered business stories of the 1990s…it is as fun to read as it is informative.”
-New York Times Book Review
ASIN : B000UKON26
Publisher : HarperCollins e-books (October 13, 2009)
Publication date : October 13, 2009
Language : English
File size : 2740 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 434 pages
Customers say
Customers find the book fantastic, a real page-turner, and highly recommended for anyone. They also appreciate the narration, compelling account, and breathtaking story. Readers describe the insight as excellent, in-depth, and eye-opening.
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